How To Use Twitter In Plain English

Twitter And Why It's So Popular

An introduction to Twitter and why it has become so popular and useful for your business. The video introduces the Twitter service and focuses on Twitter's ability to connect people in new ways, using short messages and includes:

* The 'mechanics' of Twitter including signing-up, sharing and reading messages

* Why answers to the question "What are you doing" are interesting

* How a very skeptical female fell in love with Twitter

How To Use Twitter For Business

An introduction to how businesses are using Twitter keep close to their customers and inform, educate and build relationships. Twitter has evolved into a powerful business tool and one that organisations both large and small are using to communicate with and learn from customers. This video focuses on three businesses who use Twitter in different ways and teaches:

* Twitter basics and what it means to use Twitter and follow a business’s Twitter account

* How a mobile restaurant uses Twitter to inform its customers of different lunch locations

* How a large company uses Twitter to support and educate customers

* How a not-for-profit business uses Twitter to connect with and endear customers

* How Twitter can be used to create long term relationships

* The important role of policies, procedures and strategies in making Twitter use by staff as safe and productive as possible

How To Use Twitter Search

How businesses are using the powerful Twitter search feature. How Twitter search is creating new opportunities for gaining valuable business feedback, tracking real time news and discovering trends with hashtags. This video uses a metaphor of “Twitterville” to illustrate the opportunities to use the Twitter Search feature to find people and information, read news and discover emerging information. In this video you will learn:

* How Twitter search helps businesses easily listen to customer feedback

* How Twitter search creates a real-time source of news

* How it enables business's to easily identify trending topics that are important to the business and its customers

* How Twitter search connects related information with hashtags