Internet Marketing blog for More Customers NOW

This is an excerpt from Chapter four of Integrated Marketing Communications and the Capture of Joseph Kony and what ‘new’, inbound marketing is and how it is enabling businesses to get more customers at a fraction of the cost of traditional marketing methods.

This is an excerpt from Chapter three of Integrated Marketing Communications and the Capture of Joseph Kony and what ‘new’, inbound marketing is, not only for Melbourne based businesses but for businesses all around the world.

Inbound marketing is based around the fact that roles are now reversed with consumers now having all the power that was traditionally held by businesses. Consumers now have all the choices and options available at their fingertips, wherever they are and at whatever time they want. Inbound marketing uses new tools, strategies and methods that take into account this radically different buyer technology and behavior from that of the past.

This is the second excerpt from Chapter two of Integrated Marketing Communications and the Capture of Joseph Kony and how integrated marketing communications can transform the marketing that businesses do.

The new advertising agency Melbourne businesses actually need is one that really understands multi-channel, inbound marketing. Unfortunately, this is not often the case as many are still stuck in the advertising glory days of the past.

Welcome to Chapter one of our new book “Integrated Marketing Communications and the Capture of Joseph Kony” where we take a look at the type of Internet marketing consultant Melbourne businesses need to get more customers!

In Chapter one, we take a look at traditional marketing and identify to what degree we still rely on it in our businesses. We discover that the type of Internet marketing consultant Melbourne businesses most need to get more customers, will understand that traditional marketing just isn’t cost-effective in the modern business environment we find ourselves in!

Welcome to the introduction of our new book excerpt series based on “Integrated Marketing Communications and the Capture of Joseph Kony” and why inbound marketing is transforming businesses worldwide.

Welcome to the video blog series on my new book release “Integrated Marketing Communications and the Capture of Joseph Kony”

You may be wondering just what Integrated Marketing Communications has to do with the capture of Joseph Kony – pretty much everything! Governments, countries, businesses, groups and individuals can no-longer escape or hide from people given a strong enough reason to unite and the tools to connect.

I'm very happy to have finally released my latest book on the Amazon Kindle publishing platform.

The title is "Integrated Marketing Communications and the Capture of Joseph Kony" and explains just why dictators and oppressors are having such a hard time of it lately! I'll be providing a series of video-blog posts over the next 14 days containing excerpts from the book and further commentary and explanations.

To get more customers, businesses seeing lower and lower returns on their traditional marketing need to start using new, 'inbound' marketing tools if they want to transform their businesses.

Modern-day reality for businesses is that customers now have all the choices and options available at their fingertips, wherever they are and at whatever time they want. To get more customers, businesses are searching for answers that not onlly work but are cost-effective and scalable. The tools, strategies and methods of inbound marketing that take into account this radically different buyer behaviour and technology from that of the past, are providing the solutions that businesses are looking for.

Unfortunately, the Internet marketing consultant Melbourne businesses need most is not often easy to find.

However, there are plenty of pretenders in the form of self-proclaimed gurus, experts, IT and Web development companies, digital and advertising agencies all happy to offer Internet marketing consulting - it terrifies me!