Internet Marketing Consultant Melbourne Needs For More Customers!
Welcome to Chapter one of our new book “Integrated Marketing Communications and the Capture of Joseph Kony” where we take a look at the type of Internet marketing consultant Melbourne businesses need to get more customers!
In Chapter one, we take a look at traditional marketing and identify to what degree we still rely on it in our businesses. We discover that the type of Internet marketing consultant Melbourne businesses most need to get more customers, will understand that traditional marketing just isn’t cost-effective in the modern business environment we find ourselves in!
The traditional marketing that has been commonly used over the past century or more has all been based around the one-to-many communications model. This made perfect sense as the technology of the time such as radio, TV and newspapers were all 1-way communication methods.
Traditional marketing is often classified as mass or 'outbound' marketing. That's because its methods are directed ‘outwards’ at potential consumers rather than consumers seeking-out a business's products or services.
Now, outbound marketing worked very well in getting more customers for a time and particularly when TV arrived on the scene in the 1950’s. TV provided rich, audio/visual communications that drove huge sales of highly standardized products produced by relatively few companies.
For a couple of decades, TV and TV advertising was a novelty and consumers actually enjoyed watching the latest advertisements. There was a real sense of excitement in discovering new products and services that could potentially be purchased and the growth of consumerism burgeoned.
So how do you know if your business is still focused around traditional marketing? Well, if you’re able to tick most of the following boxes it’s likely that your marketing costs have been increasing with customer numbers decreasing.
Tomorrow, we look at Chapter two “The problems with traditional marketing” - so we look forward to seeing you then. Follow along and feel free to comment, discuss or like us.